We believe that it takes a truly integrated approach to all angles of your online business to deliver real customer-value driven results. For this reason we offer the full range of digital agency services, consulting, analysis and value management all in one basket.
Our integrated approach covers all online media channels and takes advantage of the exceptional relationships we have built with the biggest partners in the industry. Combined with our proprietary tracking and management infrastructure the results are exceptional.
Our approach to media buying is intelligent, targeted and aggressive, leading for instance to the largest campaign on Yahoo! in 2007. We specialise in brand, direct and "brand response" campaigns and our rates have been recently benchmarked at 54% of market by Billets.
That means that on average Essence clients get twice the bang for the same buck. But it doesn't stop there - as well as great rates we've delivered exceptionally creative planning, innovative media formats and smart measurement techniques in display campaigns in the UK and Europe for the likes of Google, TalkTalk, Electronic Arts, PKR and more.
We work with all the major search engines, partnering with 'best of breed' specialists to deliver what we firmly believe are market-revolutionising modeling and technical capabilities. By layering this with our own cross-channel overview, detailed management and strategic direction we deliver fantastic results for clients.
We were the first UK agency to partner with leading US search engine platform Efficient Frontier, the fastest growing search optimisation platform in the world. This gives us the flexiblity to tailor manual and automated optimisation techniques to each client situation, combining them with best practice across all aspects of search management to deliver immediate impact.
We work extensively with all the major networks. We have built programs from launch to seven-figure annual budgets, transferred programs to new networks or to internal management and simultaneously dramatically grown and improved the ROI on existing programs.
Our latest work with leading Affiliate Network TradeDoubler has been selected by them for entry into the NMA Effectiveness Awards 2008.
We'll keep you posted.
We work closely with all the major partners on all sizes of program up to and including large scale listings with complex and dynamic product sets in highly competitive sectors.
We have exceptional relationships with all the major online players and can work with you and with them on custom arrangements delivering unique media opportunities.
All of this is managed in greater detail and cohesion than any industry available system by our proprietary campaign management system (IMPACT) and our bespoke data warehouse, delivering a highly flexible view integrated across media channels.
We also incorporate client data to manage activity to your own underlying short- or long-term value drivers, truly optimising to the impact on your own bottom-line.
Gathering data about your business from disparate sources is easy, but it's how you pull it together to provide a holistic view of your marketing, fulfillment, and ongoing business profitability that's key. Integrating information about cross-channel marketing activity, the way potential customers interact with your business and the downstream revenue and costs associated with each interaction, application or purchase allows you to understand your customers and find opportunities to maximize the return from your marketing spend.
The identification and integration of data sources across the business to build up a complete picture of customer interactions can open up huge opportunities - from online order processing, to call centre activity, to credit approval processing and to downstream customer level revenue and cost data.
We have developed in-house media management systems to ensure all online activity can be linked back to rich campaign and cost data at any point in time. This flows through to marketing tools that allow campaign managers, media buyers and management to have realtime data at their fingertips and to make informed tactical decisions delivering the most real value for the business.
With all this information at hand, the right data warehouse is paramount. We know how to store data in an ordered, normalized and searchable format, allowing it to be spliced and aggregated across multiple dimensions to answer business questions that matter. We also have experience of mining customer data in some of the most complex industries to help our clients understand customer segments, effectively predict their future profitability and ensure the right customer is targeted with the right product.
We use predictive models to provide lead indicators of key metrics, driving rapid decision making to get more out of your media and faster. We use the models to forecast against targets and key metrics ensuring your immediate decisions are never at the undue expense of the long run.
Essence provide design and development services based on insight. Our teams generate ideas based on a deep understanding of each proposition, then bring those ideas to life. We create branded experiences that engage their users and, in a nutshell, simply work.
Whether your intention is to deliver brand impact or sales conversion, our approach to web design focuses on ensuring your website meets your key objectives. Regardless of those overarching objectives, we typically deploy highly user centric techniques, focussing on ensuring that users with different needs and skills can seamlessly navigate your site. Our approach is borne out by results – two recent ecommerce redesign projects delivered a 96% and 78% increase in website conversion respectively.
These mini-applications are becoming an increasingly important extension of our clients' brands online. We are really proud of our work on Gadgets - why not add one or two Essence gadgets to your favourite gadget or widget platform?
Essence invest in R&D to keep ahead of the pace in the rapid world a technology. We are experts in Open Source technologies, and make extensive use of AJAX, know the major APIs and application frameworks like back of our hand. We do all of this with an extreme consciousness of SEO and accessibility, as well as the analytical needs of today's online businesses.The good news for our clients is that this knowledge saves them time and money.
Essence are particularly committed to developing using the Zend framework to build enterprise grade applications. Our proprietary Content Management and Ecommerce platforms build on this solid foundation.
Essence have built and currently host some of the biggest ecommerce websites around. We are used to specifying, deploying and managing complex clustered server configurations for the most bandwidth hungry clients.
A small sample of our creative work can be seen in our creative showcase
We have a wealth of experience in translating ideas into results. Our designers create advertising that reflects your corporate image, stand out from the online clutter and attract customers - from simple, static banners to stunning rich-media executions.
The power of creative that can be updated at the drop of a hat extends from financial services to current affairs, and through to every business that needs to constantly adapt it's price, proposition or message. Essence have developed a suite of tools that enable dynamic creative for online marketing, even at massive scale, and without compromising analytical rigour.
By offering a complete range of services we can find the best possible solution to deliver the best possible results. From media planning and management to predictive metric development and customer lifetime value analysis we can completely revolutionise your approach to online marketing and the results you can achieve.
Integration is about everything working together effectively. It's about understanding how one thing affects another. It's about looking through the value-chain and acting where we can make a difference. Every client is different and sometimes getting the right solution needs a more consultative approach.
We have lent our experience and expertise to clients in areas including: